Jul 4, 2012

The Bay: better Expression required

This is a letter to The Bay.

I would like to start off by saying the I really like The Bay; as a matter of fact, I shop there almost exclusively for much of my wardrobe. I, like many good Canadian, am very patriotic and yes, I'm know chances are very good that 90% of the products were made in China and that its ownership may not be strictly Canadian.... but that's not the point.

When it comes to clothes, I love the selections, especially all the small boutique lines. The variety of shoe brands and designers is fabulous and usually ensures that my shoe man, Mohammed at my regular Bay store, always has something to show me when I stop by. So, how is it possible that The Bay's line of shoes, Expression, is so constantly and sadly disappointing?!

This isn't a one time blunder either. Every line has that at some point in time and that's understandable. However, I have yet to find a pair of Expression shoes that are both comfortable and well made. I had purchased this pair of shoes which are gorgeous; beautiful colour, sexy high heel... and exactly as uncomfortable as the cliche high heel that leaves a woman hobbling and asking her boyfriend for a piggyback lift home at the end of the night.  This summer, still determined to show my loyalty, I got a pair of wedge sandals which I thoroughly tested for comfort while in the store. They passed. I bought two pairs, one black and one light brown. But apparently I tested them too much. The third time I wore them the entire sole lifted off the wedge platform on the black pair and when I checked the brown, the same thing was starting to happen there.

So, to The Bay. You have over 300 years of history and clearly have access to amazing designers, so as a very loyal customer and avid shoe lover, I'd like to ask you to please take a close look at your shoes.  I understand that it's important to try to keep costs down but I truly believe that you can do better than your Expression line of shoes. 

Shoe Personality.

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